Personal Brand Management
greg | May 13, 2010You probably didn’t notice, but a couple weeks ago I changed the name of this blog from “Greg and Rachel are Getting Married” to “Greg Baugues and Rachel Lazelle Are Getting Married”.
Small, unnecessarily formal change… right?
If you Googled me prior to the change, the top result would have been a cheesy interview I gave to an entrepreneurial website seven years ago. Our blog was buried half-way down the page.
Why? Because on a site full of information about Rachel and I, only a single page had the phrase 100% of people use when looking for me online — my full name.
By simply changing the name of our wedding blog I created forty pages of content with “Greg Baugues” and “Rachel Lazelle” in the title, establishing our blog as the definitive source for information about us and boosting it to top of search results for our names.
What shows up when people Google you?
nice! Found some interesting things when I googled myself including an article about a day I took about 50 people to a target range to go shooting!